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In the fast-paced world of digital marketing, staying ahead of the curve is crucial for local brands aiming to capture the attention of their target audience. Enter Let’s Run Local, a dynamic marketing agency that’s transforming the landscape for local brands and consumers through innovative TikTok marketing strategies.

Hey there! If you’re dabbling in the digital marketing world, you’ve probably wondered, “Is investing in SEO really going to pay off?” Well, I’ve been around the block a few times with this, and I’m here to share some insights.

Think of SEO as a chameleon in the wild digital forest. It’s not just about cramming keywords into your content anymore. Modern SEO is a complex mix of crafting valuable content, offering a seamless user experience, and decoding the ever-mysterious search engine algorithms.

In the ever-evolving world of digital marketing, two strategies have consistently proven to be essential for success: Content Marketing and Search Engine Optimization (SEO). When combined, these tactics create a synergy that can significantly amplify a brand’s online presence, drive traffic, and enhance user engagement. In this article, we explore the harmonious relationship between content marketing and SEO and how businesses can leverage this partnership to achieve digital marketing nirvana.

In the ever-evolving landscape of SEO, link building remains a cornerstone, despite the seismic shifts brought on by AI and machine learning. As search algorithms become more sophisticated, the demand for high-quality backlinks continues to soar. However, the methods of acquiring these coveted links have changed. This article will delve into the innovative strategies for gaining quality backlinks in the age of AI.

The digital landscape has seen a profound transformation over the past decades, with search engines at the epicenter of this change. As we transition into an era of advanced AI, voice commands, and augmented realities, SEO isn’t what it once was. Let’s journey through the evolution of search and understand the modern strategies that promise tomorrow’s successes.

When it comes to Pay-Per-Click (PPC) advertising, Google Ads and Bing Ads are two titans that dominate the landscape. Both platforms have their strengths, but how do you decide which one is the right choice for your business? This article will compare Google Ads and Bing Ads on various parameters, helping you make an informed decision.

When pages are optimized for Core Web Vitals, users have a better experience, and search engines reward them with higher rankings. Phil Walton says that Core Web Vitals isn’t a binary ranking factor though, and that relevance still plays an important role.

You can test your site’s performance using PageSpeed Insights on desktop and mobile. It will give you a report on lab and field data and label your pages with “Poor,” “Needs Improvement,” or “Good.”

Writing SEO-Friendly Blog Posts is a skill that takes time and effort to master. It’s important to understand the rules of SEO before creating your next blog post.

Keep in mind that SEO is designed to give search engines the best possible results for their users. So, make sure that your posts are relevant and useful to your readers.

Search Engine Optimization (SEO) is constantly evolving, and keeping up with the latest trends and best practices can be challenging. However, making SEO mistakes can be costly and can lead to poor search engine rankings, decreased traffic, and reduced conversions. To help you avoid these issues, we’ve compiled a list of five huge SEO mistakes to avoid in 2023.

As a business owner, it’s essential to ensure your business can be found by potential customers when they search for products or services related to your business. Local search engine optimization (SEO) plays a crucial role in digital marketing and can help you achieve this goal. One powerful tool that can assist in this endeavor is Google My Business (GMB).

Keyword research is a crucial step in search engine optimization (SEO) and pay-per-click (PPC) advertising. The right keywords can drive targeted traffic to a website and increase the visibility of a website in search results. Long-tail keywords, a subset of keywords, play an important role in keyword research and can help websites attract more qualified leads.

Using Rich Snippets in WordPress can help you increase the quality of your content. By providing better content you will be able to attract more readers, which will help improve your website’s search engine ranking.

Understanding your website’s metrics is a great way to gauge how much traffic you’re receiving. You can filter, segment, and compare these metrics to find out more about the quality of your traffic. These insights will be useful in understanding trends and conversions. Below are some of the metrics that Google Analytics can provide you.

Search Engine Optimization (SEO) and paid search are two different, but equally important, ways to market your website. Each has its own strengths and weaknesses, so it’s important to understand when to use each one.

If you’re serious about SEO, then you need to be aware of these five concepts. From Core Web Vitals to Mobile-First Indexing, they’re all important factors in today’s SEO landscape. Ignoring any of these could result in your website being left behind by the competition. So make sure you take the time to understand each one and how it can impact your SEO strategy.

When it comes to the growth of your business, SEO strategies are vital. While they require time and attention, they can deliver higher-quality traffic that leads to more sales and growth in the long term. Listed below are four of the most important SEO strategies for your business. These strategies are a must for every online business. Read on to learn more about them. And don’t forget to share these tips with your team to help you get the most out of SEO.

If you use Google Chrome to optimize your website, you may already know about some of the best extensions available. SEO Minion is a free SEO Chrome extension that analyzes on-page SEO, including broken links, redirects, and SERP previews. This extension also checks rankings without personalization. Another great extension is AMP Validator, which checks AMP pages for validity and reports results via the extension’s icon. Finally, SEOStack Keyword Tool helps you find long-tail keywords and improve your ranking without spending too much time on keyword research.

Start today to take your business online! Keyword research is important, your sitemap should be search engine-friendly, and your content should be written for search engines. These are just a few of the many SEO practices that can help your small business rank high in Google search. Consistency is also important. Creating a consistent and reliable website can improve your search engine optimization.

There are a number of factors to consider when hiring an SEO agency to help your business get more traffic. Before deciding on which agency to hire, it’s important to review the Deliverables and Market research of potential agencies. Having a clear idea of what you need is crucial to achieving success online. Here are three considerations to make before you hire an SEO agency for your business. Read on to learn more.

Over the past few years, Google has expanded its suite of Auto-Applied Recommendations. These are AI-driven “improvements” to elements of the text and display ads you’re running in Google. What started with adding ad units to text Ad Groups has grown into a list of 35 editable options. Here, we’ll detail each of them and discuss the potential benefits and risks, with context to help you make more informed decisions.

Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin to improve? To help you answer these questions, we’re sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started.

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody’s guess, but another business slowdown is inevitable. It would be the first since the “great recession” ended more than ten years ago. Often times when a recession happens, businesses, fearful of declining revenue, begin to cut back in various areas, including their ad spending.

In the aftermath of the last recession in 2008, ad spending in the U.S. dropped by 13%. Broken out by medium, newspaper ad spending dropped the most at 27%, radio spending dropped by 22%, followed by magazines with a decline of 18%, out-of-home by 11%, television by 5% and online by 2%.

COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don’t have all the answers, but what we do know now is that small businesses have felt sudden changes in their campaign performance as a result of this worldwide pandemic.

We’ve seen that global events often impact PPC performance, and COVID-19 is no exception. As businesses change their operations, people stay in their homes more, and the world reacts to a pandemic unfolding in real time—they turn to online search and news for answers to their questions and solutions to their new needs. For some advertisers, these new searchers are driving new audiences to find their way to advertisers’ sites, and some are becoming new customers. For others, the results aren’t as great, and the strategies will need to shift.

Over time, Google Maps and Google My Business have increasingly encroached on Yelp’s core value proposition: local business search and reviews. And Yelp has tried to fight back with new features and capabilities to stay one step ahead of Google.

Waitlist upgrades. This week is a case-in-point: the company added new capabilities to Yelp Waitlist, which allows diners to join a restaurant waitlist before physically arriving at the property. Yelp originally launched Waitlist in 2017. Google introduced similar functionality, albeit more limited, in 2019.

When you stop publishing content, the following things happen:

1. You stop targeting new terms consistently. This results in fewer new keyword rankings and new traffic.
2. You stop creating new pages that can be linked to, and the number of links you earn goes down.
3. You stop capturing new visitors to add to your remarketing audiences, email list and push notification list.
4. You stop generating content that can be used to create hub pages, which are master pages that link to all other pages on the topic. These often rank very well.
5. You stop generating content that gets shared on social media, and thus, generates social media shares and traffic.
6. You stop encouraging people to return to your website for new posts. This reduces your branded searches, which are an indicator of quality to Google.

It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t know what happened, but six months later I quit my job and my side hustle became my full-time gig!”

That’s all fine and dandy, but it’s definitely not the most common use case. I’ve heard more people, especially small businesses, have a completely different story: “We tried Facebook, but it just didn’t work for us.”

A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.

There is no one-size-fits-all option for marketing technology, but a good tech stack generally includes tools for marketers’ most pressing needs, like analytics, automation, communication, content, customer relationship management, and SEO. Figuring out which marketing tools are most pressing ultimately depends on individual business needs.

“In order to pick the right tech stack, you need to, first of all, have your goal clear in your head and a very firm idea of what you need the stack to achieve and how it should help you to do this,” said Polly Kay, senior marketing manager at the retailer English Blinds. “From there, look to build a tech stack that will be scalable and only then get into the fine details of comparing the pros, cons, and extras of all of the various apps that could make up your eventual solution.”