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When to Use Paid Search and Organic Search Together: Combining the Best of Both Worlds

Search Engine Optimization (SEO) and paid search are two different, but equally important, ways to market your website. Each has its own strengths and weaknesses, so it’s important to understand when to use each one.

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5 Must-Know SEO Concepts You Must Follow

If you’re serious about SEO, then you need to be aware of these five concepts. From Core Web Vitals to Mobile-First Indexing, they’re all important factors in today’s SEO landscape. Ignoring any of these could result in your website being left behind by the competition. So make sure you take the time to understand each one and how it can impact your SEO strategy.

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6 SEO Strategies Your Business Should Not Overlook

When it comes to the growth of your business, SEO strategies are vital. While they require time and attention, they can deliver higher-quality traffic that leads to more sales and growth in the long term. Listed below are four of the most important SEO strategies for your business. These strategies are a must for every online business. Read on to learn more about them. And don’t forget to share these tips with your team to help you get the most out of SEO.

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The Best Google Chrome Extensions For SEO

If you use Google Chrome to optimize your website, you may already know about some of the best extensions available. SEO Minion is a free SEO Chrome extension that analyzes on-page SEO, including broken links, redirects, and SERP previews. This extension also checks rankings without personalization. Another great extension is AMP Validator, which checks AMP pages for validity and reports results via the extension’s icon. Finally, SEOStack Keyword Tool helps you find long-tail keywords and improve your ranking without spending too much time on keyword research.

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5 Tips To Improve SEO For SMBs

Start today to take your business online! Keyword research is important, your sitemap should be search engine-friendly, and your content should be written for search engines. These are just a few of the many SEO practices that can help your small business rank high in Google search. Consistency is also important. Creating a consistent and reliable website can improve your search engine optimization.

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How To Research Topics For Your Blog’s Content Plan

A well-researched article can help your blog stand out on the web and establish a brand name. Whether you write about health or fitness, technology, or travel, well-researched articles can be highly-effective in establishing a brand name and attracting readers. You can use various tools to research topics for your content plan, including Google Keyword Planner, BuzzSumo, and SEMRush.

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Three Considerations Before Hiring an SEO Agency for Your Business

There are a number of factors to consider when hiring an SEO agency to help your business get more traffic. Before deciding on which agency to hire, it’s important to review the Deliverables and Market research of potential agencies. Having a clear idea of what you need is crucial to achieving success online. Here are three considerations to make before you hire an SEO agency for your business. Read on to learn more.

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Google Ads Auto Applied Recommendations: Every setting, explained

Over the past few years, Google has expanded its suite of Auto-Applied Recommendations. These are AI-driven “improvements” to elements of the text and display ads you’re running in Google. What started with adding ad units to text Ad Groups has grown into a list of 35 editable options. Here, we’ll detail each of them and discuss the potential benefits and risks, with context to help you make more informed decisions.

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Page Speed Optimization: Metrics, Tools, and How to Improve

Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin to improve? To help you answer these questions, we’re sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started.

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When A Recession Comes, Don’t Stop Advertising

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody’s guess, but another business slowdown is inevitable. It would be the first since the “great recession” ended more than ten years ago. Often times when a recession happens, businesses, fearful of declining revenue, begin to cut back in various areas, including their ad spending.

In the aftermath of the last recession in 2008, ad spending in the U.S. dropped by 13%. Broken out by medium, newspaper ad spending dropped the most at 27%, radio spending dropped by 22%, followed by magazines with a decline of 18%, out-of-home by 11%, television by 5% and online by 2%.

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How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]

COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don’t have all the answers, but what we do know now is that small businesses have felt sudden changes in their campaign performance as a result of this worldwide pandemic.

We’ve seen that global events often impact PPC performance, and COVID-19 is no exception. As businesses change their operations, people stay in their homes more, and the world reacts to a pandemic unfolding in real time—they turn to online search and news for answers to their questions and solutions to their new needs. For some advertisers, these new searchers are driving new audiences to find their way to advertisers’ sites, and some are becoming new customers. For others, the results aren’t as great, and the strategies will need to shift.

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In feature battle with Google, Yelp improves restaurant waitlist functionality

Over time, Google Maps and Google My Business have increasingly encroached on Yelp’s core value proposition: local business search and reviews. And Yelp has tried to fight back with new features and capabilities to stay one step ahead of Google.

Waitlist upgrades. This week is a case-in-point: the company added new capabilities to Yelp Waitlist, which allows diners to join a restaurant waitlist before physically arriving at the property. Yelp originally launched Waitlist in 2017. Google introduced similar functionality, albeit more limited, in 2019.

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What happens if you stop doing SEO?

When you stop publishing content, the following things happen:

  1. You stop targeting new terms consistently. This results in fewer new keyword rankings and new traffic.
  2. You stop creating new pages that can be linked to, and the number of links you earn goes down.
  3. You stop capturing new visitors to add to your remarketing audiences, email list and push notification list.
  4. You stop generating content that can be used to create hub pages, which are master pages that link to all other pages on the topic. These often rank very well.
  5. You stop generating content that gets shared on social media, and thus, generates social media shares and traffic.
  6. You stop encouraging people to return to your website for new posts. This reduces your branded searches, which are an indicator of quality to Google.
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7 Fundamental Facebook Advertising Tips for Small Business Marketers

It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t know what happened, but six months later I quit my job and my side hustle became my full-time gig!”

That’s all fine and dandy, but it’s definitely not the most common use case. I’ve heard more people, especially small businesses, have a completely different story: “We tried Facebook, but it just didn’t work for us.”

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7 SEO Processes That Get Easier with Increased PageRank/Domain Authority

A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority.

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Here’s Everything You Need in Your 2020 Tech Stack

There is no one-size-fits-all option for marketing technology, but a good tech stack generally includes tools for marketers’ most pressing needs, like analytics, automation, communication, content, customer relationship management, and SEO. Figuring out which marketing tools are most pressing ultimately depends on individual business needs.

“In order to pick the right tech stack, you need to, first of all, have your goal clear in your head and a very firm idea of what you need the stack to achieve and how it should help you to do this,” said Polly Kay, senior marketing manager at the retailer English Blinds. “From there, look to build a tech stack that will be scalable and only then get into the fine details of comparing the pros, cons, and extras of all of the various apps that could make up your eventual solution.”

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