When it comes to the growth of your business, SEO strategies are vital. While they require time and attention, they can deliver higher-quality traffic that leads to more sales and growth in the long term. Listed below are four of the most important SEO strategies for your business. These strategies are a must for every online business. Read on to learn more about them. And don’t forget to share these tips with your team to help you get the most out of SEO.

Content marketing

In today’s competitive market, content marketing is crucial. Creating content for your website that addresses keywords related to your industry can help you appear higher in search engine results. Using the proper keywords and content can boost your search engine rankings, so your content will reach more people. When done properly, content can also link to other pages on your site, so traffic will be directed to key pages that can provide more information or encourage a purchase.

To get your content in front of more people, take advantage of social media. Facebook and Twitter offer excellent targeting options, so sharing your content with your current followers is not enough. Boost your posts on social media to reach hundreds of new people. For about $10, you can get your content in front of hundreds of people. This is a great way to target potential customers. It can be very effective if your content addresses the pain points of your audience.

Technical on-site SEO

While content is still king, technical on-site SEO is essential for ranking well. Search engines need to crawl, index, and render your website’s pages to provide relevant results to users. Aside from the content itself, other technical on-site SEO factors that should not be overlooked include site speed, mobile-friendliness, and duplicate content. Despite all these benefits, if you ignore these crucial aspects, you could end up losing traffic and sales to your competitors.

If your site is slow to load, you will be penalized by Google. If a page takes more than three seconds to load, most users will leave and subsequently bounce. Slow load times are caused by too many redirects, line breaks in the code, Javascript issues, and image optimization. Technical SEO can help diagnose these problems and improve page speed. While there are numerous other factors to consider, the following technical on-site SEO strategies your business should not overlook:

Page URLs

One aspect of a web page that people often overlook is the URL. It contains valuable information about your business, and should be optimized to contain the keyword that best describes your company. It should also be simple and short, and contain the keyword you want to target in the URL. You can use one or two target keywords in your URL. Moreover, avoid using excessive symbols or complicated naming conventions for your URL.

URLs also contain the top-level domain, which indicates the type or category of a website. Most URLs also contain subfolders, which act as additional levels of organization. They are very similar to Google Drive folders. Another part of your URL is called the “page designation,” also called the “slug.”


If you are looking for a new domain for your website, you should consider using a gTLD. Though gTLDs are not directly related to search rankings, they can have an impact on your audience’s perception of your brand, which can increase your click-through rates. For instance, new users are more likely to click on a ‘.tech’-entitled website than one with a ‘.com’ extension. Changing the extension of your domain name will help your audience perceive your brand as an authentic source of technology-related information.

Using gTLDs as SEO strategies for your business is a great way to avoid spam and boost your website’s search engine rankings. New TLDs are available to suit different businesses, and many have been created to address the influx of websites. Some, however, are more suitable for blogging or business use than others. Domains Index, a website monitoring service, lists 1,500 top-level domains registered worldwide.


The use of subdomains as part of an overall SEO strategy is becoming more popular as Google continues to change their algorithms. However, some businesses should be aware that it is harder to rank subdomains than a main domain. For instance, Google often disapproves of pages that are two or more clicks from their homepage, making it difficult to get top search engine rankings. In addition, some search engines are now refusing to rank subdirectories for businesses. However, if you are targeting a local audience, subdomains may be worth considering.

While using subdomains may not seem like an obvious choice, there are many benefits to implementing them on your website. Subdomains can help you rank for specific keywords that your target audience will search for. In addition to improving SEO, subdomains also improve user experience. You can replace the subdomains with actual keywords and monitor the performance of your website using tools such as Google Analytics. While subdomains are not as important as their parent domains, they do have some advantages.


Search engine optimization is one of the most important aspects of online marketing. By implementing the right strategy, you can improve your website’s ranking in search engines. But there are some factors that you should not overlook. Below are some parameters of SEO strategies your business should not overlook. While they are important, they’re not all the same. This article will go over some of the most important factors that you need to consider when optimizing your website for search engines.

Understand your company’s dynamics. Firstly, understand your goals, vision and objectives. If you’re marketing a product or brand, you should know its unique selling proposition (USP). Knowing your USP is important for formulating keywords, identifying outreach types, and defining your target audiences. As a result, you’ll have an idea of what you’ll be competing against. And that’s the first step in determining your SEO strategy.

Final Thoughts

Managing the SEO strategies can be overwhelming for you. At Let’s Run Local we are an SEO Marketing Agency expert on SEO on-site and off-site, we can create a free quote for your business right away. All you have to do is fill out the form or give us a call at (404) 448-1456 | (305) 735-3313