Search Engine Optimization (SEO) and paid search are two different, but equally important, ways to market your website. Each has its own strengths and weaknesses, so it’s important to understand when to use each one.

What are SEO and Paid Search?

Organic search is the process of getting your website to rank high in the search engine results pages (SERPs) without paying for ads. This can be done through optimizing your website content, building backlinks, and other techniques. SEO is a long-term strategy that takes time and effort to implement, but it can be very effective. Paid search, on the other hand, is the process of buying ads on SERPs. This can be done through Google AdWords or other paid advertising platforms. Paid search is a more immediate way to get your website in front of potential customers, but it can be more expensive.

Running an Online Business?

If you’re running a business, you know that getting traffic to your website is essential. But what’s the best way to go about it? Should you focus on paid search or organic search? The answer is: both! Here’s why you should use paid search and organic search together to get the most out of your marketing efforts.

Benefits of paid search:

  • Reach people who are actively searching for what you offer
  • Drive more traffic to your website
  • Get immediate results

Benefits of organic search:

  • More cost-effective than paid search
  • Helps build brand awareness
  • Results last longer than paid search

Which Effort Should You Use?

So, which should you use? The answer is that it depends on your goals and your budget. If you’re looking for quick results and you have the budget to pay for ads, paid search may be the best option for you. However, if you’re looking to build long-term organic traffic, SEO may be a better choice.

There’s no need to choose one or the other, though. You can actually get the best of both worlds by using paid search and SEO together. Here’s how:

Start with SEO: Use SEO to optimize your website and build organic traffic over time. This will help you rank higher in search results and get more visitors to your site.

Use paid search to supplement your traffic: Once you’ve been working on SEO for a while, you can use paid search to get even more traffic. By bidding on relevant keywords, you can get your website in front of potential customers who are looking for what you have to offer.

Monitor and adjust: Keep an eye on your traffic and conversions to see how well your paid search and SEO efforts are working together. Make changes as needed to improve your results.

By using both paid search and SEO, you can reach more people with your marketing message and drive more traffic to your website. So don’t be afraid to use both methods to get the best results for your business.

Contact an Expert in Paid Search and SEO

SEO and paid search can be complex and time-consuming. Let’s Run Local is a local marketing agency that can help take the burden off of your shoulders. We specialize in SEO and paid search services and can help you create a campaign that gets results. We can help you create a campaign that gets results and grow your business. Contact us today to learn more about our services. We look forward to helping you grow your business!