Keyword research is a crucial step in search engine optimization (SEO) and pay-per-click (PPC) advertising. The right keywords can drive targeted traffic to a website and increase the visibility of a website in search results. Long-tail keywords, a subset of keywords, play an important role in keyword research and can help websites attract more qualified leads.

What are Long-Tail Keywords?

Long-tail keywords are phrases that consist of three or more words and are more specific than short-tail keywords. These phrases are often more descriptive and are used by searchers who are looking for specific information or products.

For example, a short-tail keyword might be “shoes”, while a long-tail keyword might be “best running shoes for women with flat feet”.

The Advantages of Using Long-Tail Keywords

Using long-tail keywords in your website’s content can have several benefits, including:

  1. Lower Competition: Since long-tail keywords are more specific, there is generally less competition for these keywords compared to short-tail keywords.
  2. Higher Conversion Rates: Long-tail keywords often result in higher conversion rates because they attract more qualified leads. People searching for long-tail keywords are usually further along in the buying process and are more likely to make a purchase.
  3. Better User Experience: By using long-tail keywords, websites can provide a better user experience by providing more relevant content to their target audience.

How to Find Long-Tail Keywords

There are several ways to find long-tail keywords, including:

  1. Google Suggest: Type a short-tail keyword into Google and look at the suggestions that appear as you type. These suggestions can give you ideas for long-tail keywords to use in your content.
  2. Google Keyword Planner: Google’s Keyword Planner tool can help you find long-tail keywords related to your business. Simply enter a short-tail keyword and the tool will generate a list of related keywords and phrases.
  3. Competitor Research: Research the keywords that your competitors are using in their content and see if there are any long-tail keywords that you can use in your own content.
  4. Customer Feedback: Ask your customers what they search for when they are looking for products or services like yours. This information can give you ideas for long-tail keywords to include in your content.

How to Use Long-Tail Keywords in Your Content

Once you have found a list of long-tail keywords, it’s important to use them effectively in your content. Here are a few tips to keep in mind:

  1. Include the keyword in the title and the first paragraph of your content.
  2. Use the keyword throughout your content, but make sure it doesn’t sound forced or unnatural.
  3. Optimize your content for readability by using subheadings, bullet points, and other formatting tools.
  4. Make sure the keyword is relevant to the content and provides value to the reader.

Final Thoughts – Talk to an SEO Expert

Long-tail keywords play a crucial role in keyword research and can help websites attract more qualified leads. By using long-tail keywords in your content, you can improve your search engine rankings, increase conversions, and provide a better user experience. However, it’s important to use long-tail keywords effectively in your content and make sure they are relevant and provide value to the reader.

At Let’s Run Local we can help you with your long-tail keyword strategy to boost your SEO rankings. With our SEO Experience and your input from your business, we can create a really good SEO Strategy and attract the correct type of potential clients to your site. Give us a call today to start talking about your next SEO Project.